We are at Square, developing brands for companies wanting to revitalize their brand, engage their employees, and create better business opportunities. We do this by evolving the four key areas of a company’s brand: strategy, identity, experience, and management.
Branding is not anymore just a name, a logo, or a typeface. It is the feeling people have when they think about a company or product. A brand must stand for something that is meaningful to members of a target market. Your brand encompasses the total experience of doing business with you.